7ven Star Social Media
Online reputation management now you can communicate and respond in real time to customers comments concerns & questions. Social media creates a buzz with and is considered word of mouth 2.0.
The metrics for social media used to be all about likes and followers. That was the first step. Now social media enables core business objectives and provides so many different metrics and new data streams on customers and their behavior. As 7ven Star puts it, word of mouth is a currency that affects your bottom line, and social media allows word of mouth to scale. Thus, it makes sense that companies want to measure conversations about their brand.